Frequently Asked Questions (FAQs)

A full-service email marketing agency offers end-to-end email services that include all the aspects of an email marketing campaign including the following: 

• Conducts market research on the client's business.

• Plans and strategizes the message, timing, and campaign types. 

• Segments the subscriber list for personalization. 

• Collaborates with the client on selecting and customizing campaign types. 

• Creates the subject lines and messaging.

• Creates or uses stock images that align with the company's branding.

• Adheres to email best practices and legal requirements.

• Designs and codes the email templates. 

• Performs all inbox and spam testing.

• Schedules and automates the campaign's send. 

• Tracks and reports on engagement. 

• Manages the subscriber list.

Reach out to learn more.

Yes! We can certainly build the email using your own creative as long as the design is possible to do in an email. 

There are certain limitations with every ESP, device, and platform that renders the email, but often all that is needed are small adjustments with the creative and you're all set. 

If you want to check with us to make sure your design is feasible or what adjustments need to be made, feel free to send a mockup of your design and we're more than happy to take a look and give you recommendations at no charge. 

You can send us an email at connect@echofetch.com or set up some time on our calendar for a meeting.

Email authentication is a way for Email Service Providers (ESPs), such as Gmail, Hotmail, and Outlook, to determine if the person sending emails for your company has permission to do so. 

Your DNS needs the correct SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail), and DMARC (Domain-based Message Authentication, Reporting, and Conformance) records added to point to the sending email servers.

Since it is a requirement of most (if not all) mailbox providers that you set up all the necessary methods of authentication, it is one of the most important steps in sending out any email and cannot be skipped.

An SPF (Sender Policy Framework) record specifies the list of IPs or domains allowed to send email for your domain, and what to do with the email if they aren't in the record.

Every domain has a trust score, and every email address has a sender rating. If a company tries to send an email without authenticating, it will negatively affect your domain's trust score with every ESP that receives your email. Trying to send an email to a subscriber list will lower that score for every address on the list, and very quickly your domain will get blacklisted. If you keep trying to send without fixing the issue, some providers, like Google, can also blacklist your domain from their search engine.

DKIM (DomainKeys Identified Mail) authenticates every email which creates a signature of the content of the message.

DKIM signatures allow ESPs to associate email with the sender and verify that the content of the email has not been changed during transmission.

If your company owns the domain, your IT or systems administrator will need to update these records in your DNS. 

If you own your domain, you'll be able to update these records yourself by logging into your domain's host provider and adding the records there. 

Every domain host provider is slightly different in the steps needed. Let us know what host you use and we'll help you find the steps necessary.

A DMARC (Domain-based Message Authentication, Reporting, and Conformance) policy allows a sender to indicate that their messages are protected by DKIM and/or SPF, and tells a receiver what to do if neither of those authentication methods passes.

Yes! EchoFetch can update your DNS records if we're given access to login to your domain's host provider.

The best time to send an email is late morning when people working 9-5 office jobs go through their inboxes and have already had their coffee. 

The second best time is when people are still at work on their computers and checking their email closer to the end of the work day.

The average open rate for email marketing varies by industry, anywhere from 10% to a whopping 50%, but the average overall is around 40%.

The best days to send email marketing are during the middle of the work week. People usually feel less stress when they get caught up on their tasks and are more open to purchasing. 

The second best day is Monday, but use your more valuable content because many people are especially busy after the weekend.

The average click rate for email marketing varies by industry, but it is typically between 1% and 5%, with the average overall being around 3%.